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Buyer's Guide to SEO Firms 2007 Buyer's Guide to Paid Search Agencies 2007

MarketingSherpa Buyer's Guide to Paid Search Ad (PPC) Agencies 2007: Table of Contents

Section 1: Introduction

• The purpose of this Buyer's Guide
• How do agencies get into the Guide?
• How we conducted the research
• Why we don't 'rate' agencies
• Why this Guide does not include SEO services
• Why this Guide does not include contextual advertising

Section 2: The Basics

• Paid search advertising: Yesterday, today and (perhaps) tomorrow

Section 3: The Pre-Shopping Process

• Should you even hire a paid search ad agency or is it better to do it yourself?
• Six types of companies that should not invest in an outside agency
• Companies that should hire an outside agency
• Timing: SEO first? Paid search first? Or both simultaneously?
• Estimating ROI and determining a baseline SEO budget
• Down and dirty math to budget for paid search campaigns

Section 4: Pricing Details

• The 8 main optimization tactics and how they affect pricing
  Tactic #1. Keyword/search term research
  Tactic #2. Copywriting
  Tactic #3. Auction management
  Tactic #4. Measurement and evaluation
  Tactic #5. Campaign optimization
  Tactic #6. Conversion expertise and possibly landing pages
  Tactic #7. Coordinating with SEO marketing
  Tactic #8. Other online advertising campaigns
• How paid search ad agencies package services

Section 5: The Shopping Process

• Why not ask my SEO firm to do my paid search advertising work?
• Why not let a general ad agency do your paid search advertising?
• Factors to consider when shopping for a paid search advertising agency
• Pros and cons of hiring consultants and small firms
• Pros and cons of hiring a midsize firm
• Pros and cons of hiring large firms
• The Dos and Don'ts of Checking References
• Pretesting an agency's services
• Six mistakes to avoid when choosing a paid search advertising agency
• The Final Step: Negotiating a contract
• Top seven items to be aware of when negotiating paid search advertising agreements
• Sample simple-form contract.

Section 6: Glossary

Section 7: 48-Point Paid Search Firm Questionnaire

Section 8: PPC Indexes and Easy-Scan Comparison Charts

• Location Index
• Alphabetical Index of 521 Client Names
• Client Specialty Chart-Types of Clients Served
• Economy Priced Services: Firm Comparison Chart
• Mid-Level Priced Services: Firm Comparison Chart
• Top-of-the-Line Priced Services: Firm Comparison Chart
• Search Engine and Shopping Site Experience Comparison Chart

Section 9: Detailed Profiles of 62 Paid Search Advertising Agencies
@Web Site Publicity
9th sphere
Acronym Media
Acxiom Digital
Aderit Internet Marketing Consulting
Anvil Media Inc.
Argus Interactive Agency
Azavar Technologies
ChannelAdvisor Corporation
Clicks2Customers Inc.
COGBOX
Compucall Web Marketing Ltd.
Customer Magnetism
Did-it.com
DigitalGrit Inc.
DISC
Efficient Frontier Inc.
E-magine Networks Inc.
eMergent Marketing
Enquiro Search Solutions Inc.
Evantage Consulting
eVision
Fathom Online
Find Me Faster
Greenlight Ltd.
iCrossing Inc.
IMAVEX internet marketing
IMPAQT
Intrapromote LLC
KeyRelevance
Lazworld.com Inc.
LogicalSolutions.net
Market-Vantage LLC
Morpheus Media
NetSetGo Marketing Ltd
Noon-an-Night Marketing
Oneupweb
Optiem
Orient InfoSolutions
Page Zero Media
pepperjamSEARCH.com
Performics
Point It
Pole Position Marketing
PrairieWeb Internet Marketing Inc.
Prime Visibility
Reprise Media
Response Mine Interactive Services
Richís Web Design
RosArt Multimedia
SageRock.com
SearchFast Inc.
SearchRank
SEMDirector Inc.
SEO Inc.
SpiderSplat Consulting Inc.
Target Logics
Telic Media
UnREAL Marketing Solutions Inc.
Varazo Inc.
Web Ad.vantage Inc.
Zunch Communications Inc.

-> Remember, the Buyer's Guide is 100% money-back guaranteed. Thousands of marketers every year rely on the Buyer's Guide to help them pick the right firm. Before investing thousands in Paid Search, make this risk-free investment.

P.S. This Guide is 232 pages long, so we're offering print and PDF versions together. Download your PDF instantly and we'll ship the printed copy in 24 hours (via your choice of Priority Mail or FedEx) for ongoing reference.

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Buyer's Guide to SEO Firms 2007 Buyer's Guide to Paid Search Agencies 2007