Bootcamp Training Sessions
Arrive early on Sunday March 4th for a half-day intensive bootcamp on email marketing. It's perfect for marketers who want to train a team or bring themselves up to speed before the big expo. Bootcamp training is included *free* as part of your Summit ticket.
Your instructor will cover all the basics, including:
- Email Laws
- Opt-ins and list management
- How to measure campaign success
- Frequency and content guidelines
- Creative design and copywriting tips
+ Exclusive Bootcamp Case Study:
0-60: Lessons Learned from Creating a Successful Ecommerce Email Program From Scratch
Marketers from Esscentual Brands -- Vitabath and Claire Burke -- never sent a single email to consumers until 2006. Discover how they launched all-new email programs, and tested everything from basics such as subject lines to advanced tests such as time of day, frequency, and cross-brand sampling. Real-life marketers behind the tests will reveal their result stats, including creative samples and which tests failed.
Inspirational for every marketer who needs to start a high-powered email program from scratch (or re-invigorate slumping results).
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MarketingSherpa Email Marketing Summit
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