Email Summit 07 Agenda*
Sunday March 4th
1pm-5pm - Bootcamp - Email Marketing Training
5-7pm - Networking Welcome Cocktail Party
Monday March 5th
7-8:30am: Networking Breakfast and Registration
8:30-9:30am: Keynote: New Email Marketing Data From
MarketingSherpa -- What Works, What Works Even Better (& What Kills Response)
9:30-12:00am:
Top 3 Inspirational Case Studies
12-2pm: Networking Lunch
2-3:40pm: Interactive Laboratories in Session
4-5:30pm: Breakout Sessions
I. B-to-B Email Part I
II. Ecommerce & Retail Tests
III. Arts & Entertainment Marketing
IV. Fundraising & Email
6-9pm: Awards Gala at Bongos Cuban Café
Tuesday, March 6, 2007
7:30-9am: Networking Breakfast
9-10:30am: Breakout Sessions
I. B-to-B Email Part II
II. Consumer Survey Test Results
III. Integrating Mobile & Email
IV. Buying Opt-In Names
11-11:50am: Interactive Laboratories in Session
11:50am-1:30pm: Networking Lunch
1:30-2:20pm: Interactive Laboratories in Session
2:50-3:50 - How to Improve Your Email Newsletters - Top 10 Proven Tactics
3:50-4:50 - Office Politics - How to Get Your Budget & Email Best Practices Approved
4:50-5pm: Closing Remarks
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MarketingSherpa Email Marketing Summit
