4 Interactive Labs for You to Attend
Take control of your Email Summit with four exclusive Laboratories. Each features interactive displays where you can test and track your *own* email campaigns. Plus, get private one-on-one advice from experts to improve your results.
Lab #1. How to Grow Your Opt-In List
Sponsored by EmailLabs
Presentation and Q&A on permission list building techniques and the opt-in/out process.
Discover how multivariate and a/b tests can improve your opt-in rates by testing small (but significant) tweaks to your online forms.
See concrete examples of offline methods to grow your list.
Discover alternative, permission-based sources for opt-in names, such as co-registration, bartered partnerships, and opt-in promotions run on third party media.
Lab #2. Design & Eyetracking
Sponsored by Premiere Marketing Automation Solutions
Eyetracking provided by Eyetools, Inc.
Have a one-on-one design consultation with an expert consultant. Get advice as they view your actual email newsletters and alerts.
See how your own email creative renders across many different email clients - how do Yahoo! users see your messages? How do you look on a Blackberry? etc. Is your creative "broken" for viewing in popular ISPs?
Be inspired by real-life before-and-after email redesign case studies.
Take part in a live, on-site, eyetracking lab. See what it feels like to be one of the email recipients whose eye movements create the results heat maps.
Lab # 3. Advanced Email Measurement & Integration
Sponsored by Omniture and Responsys
Learn how your email analytics should tie together with other systems -- especially Web analytics and sales force automation systems so you really know how much a click is worth.
Brainstorm ways to segment your list based on how they behave on your site *after* the clickthrough. For example, if someone visits multiple pages, should you increase email frequency or change your email offers to them?
Get ecommerce, lead generation, and content-site advice. Discover which advanced measurements can make your email programs more powerful.
Sit down for a one-on-one consultation with an email measurement expert. Yes, you can even bring along your own measurement reports for them to take a look at and advise you on. All consultations are private and confidential.
Lab #4. Triggered & Automated Email Campaigns
Sponsored by Datran Media
Find out how to make your email team's job much easier -- and improve response rates -- by setting up more automated programs.
See 'decision-tree' email campaigns live in action. Interact on a trigger-based Web site and see how it changes the email offer you'd receive as an opt-in.
Gain new ideas from Case Study presentations featuring real-life triggered and automated campaigns with powerful results.
Brainstorm your own prospective campaign ideas in one-on-one consulting sessions with experts.
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