This year's clinics include:
Click Tactics
Triggers & Timing: What You Need to Know for Increased Results
Because not every customer needs the same thing at the same time, it's critical that marketers learn how to communicate with the individual customer, one-to-one, often leveraging hundreds, sometimes thousands of unique and tailored dialogues, each with its own product or service path. Sending timely and relevant messages triggered by a customer action or event is the key to increasing not only customer retention, but customer value and, ultimately, customer loyalty. Consult with Click Tactics' email experts and learn how to substantially increase your results by:
* Developing an effective trigger-based campaign strategy
* Determining the right business rules to use when setting up
triggers
* Marrying multiple data sources to create relevant and timely
communications
Schedule an appointment
Eloqua
Marketing Automation for Enhanced Lead Generation
Visionary marketers are relying on marketing automation to support lead management and enable both recency and relevancy when communicating with prospects and customers. Leverage automation to convert your targets into inquirers, then cultivate inquirers to qualified leads that will generate revenue for your organization.
Schedule an appointment
EmailLabs
Email Creative Design Review
In today's rapidly changing landscape, proper email design means focusing on more than just the message and call to action. Preview panes, blocked images, mobile devices, content filters and reputation all play a part in how you need to develop your creative. Bring your samples and get a personal review of your message by an industry expert and walk away with concrete action items to improve your ROI.
Schedule an appointment
ExactTarget
Consult with ExactTarget Strategists to Enhance the Value of
Your Marketing Programs
Join seasoned email strategists Nate Romance and Pam Peirce to receive an insider's look at sophisticated email tactics that can increase the value of your marketing initiatives. Using ExactTarget's proprietary Email Marketing eValuation methodology, create a highly practical plan of action to optimize key elements of your email program, including list quality, envelope fields and email creative. Take advantage of this unique opportunity to speak with ExactTarget's industry experts -- and see how our advanced strategy techniques can take your email program from good to great. Use the link below or call 317-524-7364.
Schedule an appointment
Listrak
Creating Relevant Emails with Dynamic Content
Listrak's technical and design experts will answer all of your questions regarding the effective development and implementation of dynamic content. Brent Shroyer and Matt Elliott will share strategies for using the creative design process to improve relevancy, segmentation and personalization. Establish a plan to profile your lists, develop content blocks, create emails and track the right metrics and clickstream data. With the right tools and procedures, you'll improve the efficiency and effectiveness of your dynamic content email campaigns. Use the link below or call 717-627-4528, ext. 321.
Schedule an appointment
Market2Lead
B2B - Integrating Sales and Marketing
Improve your B2B email, especially with regard to integrating sales and marketing workflows around email campaigns for:
* Increased visibility for sales into marketing activities
and sales accountability for the sales-ready leads
generated by marketing
* A more efficient follow-up process
* Better response rates
Schedule an appointment
Oceanos Marketing
List Optimization Strategies You Need to Know
The list industry has changed dramatically resulting in new list "best practices." List optimization requires creativity and timely use of historical metrics to support list recalibration. The result is a flexible list strategy that maximizes cost efficiencies and provides a platform for strategic lead generation initiatives. By attending our clinic, we will share tools and techniques that you can begin using to improve the performance of your email, telemarketing and direct mail campaigns.
Schedule an appointment
Premiere Global
Great Creative Equals Great Deliverability
Bring real-life samples of your email templates to the Email Creative and Deliverability Clinic and get a complete scorecard review by our panel of experts. The Creative Scorecard is a tool used to review and critique email creative focusing specifically on best practice application. This creative review will provide you with feedback on your creative and actionable suggestions for optimizing creative.
Schedule an appointment
Return Path
Customized Deliverability Check-Up
Get an email check-up from our industry experts in a one-on-one customized consultation session and find out how to cure your ailing delivery rates. Our customized Deliverability Check-Up will:
* Help identify the symptoms and causes of poor deliverability
* Give you the antidotes to cure sluggish response and delivery
rates
* Keep you informed on how to maintain a healthy, successful
email program
Schedule an appointment
SocketLabs
High Performance, Accurate, Email Delivery on the Windows Platform
Windows shops are challenged with integrating high performance outbound email delivery systems into their existing IT infrastructure and accurately hitting the inbox. The ability to use authentication standards such as SPF/SenderId and DomainKeys/DKIM to increase deliverability as well as the integration of real-time delivery status, bounce reports and open/click tracking results into your existing Windows applications and SQL databases is critical for a seamless, comprehensive system. Come and tap our knowledge on these technologies and learn how to integrate them into your planned or existing Windows environment.
Schedule an appointment
WhatCounts
Reputation Management in Email Marketing
Improve your overall deliverability performance through reputation management. WhatCounts, a leading provider of email marketing software and services is offering you a complimentary Reputation Consultation Report. Speak with expert Josie Walls, a deliverability specialist, and learn how authentication, bounce management, feedback loop monitoring, list hygiene and sending volume strategy affect your online reputation. Get a glimpse into your overall email deliverability infrastructure and reputation in one powerful snapshot. Each report includes a series of personalized, actionable recommendations specific to your unique mailing situation. Use the link below or call 800-440-7005, ext. 231.
Schedule an appointment
Yesmail
Advanced Email Strategies: On the Spot Audit
Put your strategy to the test. At Yesmail's Expert Consultation Clinic, we'll listen to your current or future strategy objectives, including data collection and integration, creative approach, campaign strategy and even deliverability goals. Then, we'll provide you with an on-the-spot audit including brief recommendations. Get a real-time review of your 2008 strategy or just ask questions. Use the link below to email John Hollands or call 503-419-0578.
Schedule an appointment
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MarketingSherpa’s 3rd Annual Email Summit
