2011 Search Marketing Benchmark Report - SEO Edition

The Search Marketing Landscape Has Changed Rapidly During the Past Year

Search marketing is evolving at a rapid pace. Despite the difficult economy, search marketing continues to grow, ROI is on the rise and technology continues to change both what works…and what doesn’t.

The information in MarketingSherpa’s Search Marketing Benchmark Report – SEO Edition is designed to be one-half measurement – complete with Sherpa’s invaluable benchmarks and standards – and one-half inspiration, with unique explorations of what’s working, what’s not and what’s on the horizon for search marketing.

The 2011 Search Marketing Benchmark Report – SEO Edition is Sherpa’s seventh annual foray into the search waters, providing completely new research while being written to accurately reflect today's search marketing landscape.

This edition provides all-new information on:

• The effectiveness of SEO and social media for meeting marketing objectives (website traffic, brand building, lead generation, sales and more)
• Targeted keyword rankings, with and without social media and search integration
• Organic conversion rates, with and without social media and search integration
• Budget time decisions – are companies investing in SEO or pulling back?
• B2B and B2C marketers insights on SEO strategy development
• SEO metrics by organization size, primary market, industry sector, social media use and SEO maturity

Special 22-Page Section on Search and Social Media

This year’s edition also takes a deeper look into search data, to determine what’s really happening with search and social media integration, detailed by company size, primary market, industry sector, social media use and SEO maturity.

Bottom line – is the investment of time and dollars into social media producing real results? The SEO Edition will tell you, while also showing:

• Progress of companies integrating search and social media
• Goals of companies integrating search and social media
• Social media devices utilized for SEO purposes
• ROI of search and social media

Get the Answers You Need to Step-Up Your SEO Performance

The SEO Edition will also help you:

• Evaluate your budgets in relation to current economic conditions
• Justify and defend your SEO budgets
• Discover SEO tactics you can use, ranked by effectiveness
• Understand the potential of integrating search and social media
• Find out the ROI of search and social media
• Forecast results – including inbound traffic, lead quality, conversion rates, clicks, conversion and target keyword rankings – more accurately
• Determine the future impacts of mobile, real time, personalized and video search

Last year’s search marketing report was a tremendous success and this edition builds on that success, while presenting the most up-to-date data, to keep you ahead of the curve.

What Others Have Said about 2011 Search Marketing Benchmark Report - SEO Edition

"Once again, MarketingSherpa delivers THE definitive benchmark to all things search. But this time they've taken it to a completely new level, the SEO edition provides tactical insights, analysis and commentary from industry insiders that allow you to take the actions needed to remain competitive. I can’t wait to review the upcoming PPC version as well.”

Jim Kukral, author of the book "Attention! This Book Will Make You Money"

2011 Search Marketing Benchmark Report – SEO Edition Summary Table of Contents:

Chapter 1: Organic Benchmarks (p. 12-120)

• Budgeting for SEO
• Online marketing budgets
• Staffing is the greatest SEO expense
• Increasing SEO budgets
• Investing in SEO
• SEO target objectives
• Perceptions on the most effective SEO objectives
• Marketing insights: SEO strategy development
• SEO tactics
• Achieving higher ranking
• Marketer insights: Best SEO tactics
• Integrating search and social (17 charts)
• Search and social ROI

• SEO metrics
• Typical ranking for target keywords
• Inbound traffic generated from organic search
• Organic lead volume
• Lead quality from organic search
• Organic conversion rates by:
• Marketers insight: SEO challenges

Chapter 2: SEO Resources (p. 121-133)

• SEO resources and tools
• Majority of online marketers practicing tactics in house
• SEO tools you can use

Chapter 3: Search Innovation (p. 134-175)

• Mobile search
• The current impact of mobile search
• The expected future impact of mobile search
• Real time search
• The current impact of real time search
• The expected future impact of real time search
• Personalized search
• The current impact of personalized search
• The expected future impact of personalized search
• Video search
• The current impact of video search
• The expected future impact of video search

Chapter 4: The Search Engine Market (p. 176-182)

• State of the search market
• Google holds their place at the top of the search market
• Bing and Yahoo alliance aims to event the playing field
• Search and social partnerships

Chapter 5: Agency Perspectives (p. 183-189)

• SEO benchmarks
• Client’s increasing SEO budgets
• Agency perspectives on the most effective SEO tactics
• Agency insights: Greatest SEO challenges

Glossary