If you couldn’t get a ticket before we sold out, you can still get real-life Case Studies presented at Selling Online Subscriptions Summit 2007 Case Studies from, NASCAR, Boardroom, Zacks.com, Symantec, FT.com, AmericanGreetings.com, Books24x7, and many more (see below.)
Order your copy of the Summit Transcript today.
You'll learn:
How to convert more site traffic into free-trial-with-credit-card takers
Specifics to grow per-subscriber-revenues, including cross-sales and card processing tactics
Email marketing: how to win in the in-box
Web 2.0 Case Study -- how to market subscriptions via blogs, and user-generated content
Includes B-to-B subscription services as well as marketing subscriptions to consumers.
Specific presentations you'll receive:
#1. How to Make Each Subscriber More Profitable - Retention, Cross-selling and Per-Name Income
Are you truly getting the most lifetime value you could per subscriber? This panel of real-life subscription site executives will reveal specific tactics they've used to increase profits per account, including:
Cross-selling subscribers on additional premium offers
Selling third party products and postal mail list rentals
Presenters: Bill Baird, President, Baird Direct Marketing, Inc.; Ari Gersen, Web Marketing Director, Boardroom.com; and Josef Mandelbaum, CEO, AmericanGreetings.com
#2. How to Blow Out Email Marketing Response Rates for Subscription Offers - Test Results
Exclusive: discover email test results for Zacks.com new subnscription offers for personal finance info products. Includes short versus long copy tests that will change the way you think about email copy and design. Loads of inspirational creative samples and tactical tips you can apply to your own email campaigns.
Presented by: Julie Lohmeier, VP Marketing, Zacks.com
#3. How to Get More Site Traffic to Convert to Free Trial Subscriptions with Credit Card
If you rely on getting site visitors to register for a trial with credit card required, this panel session is a must-attend. Discover the results of two recent tests two subscription sites have used to increase registration conversion rates. Factors tested include single page vs. multiple-page design. (Note: Results may surprise you.)
Speakers: Rick Anderson, President & CEO, Zip.ca Inc., and Ariel Yarnitsky, CEO, Speedbit, Ltd. Moderated by: Avi Kedmi, CEO Amadesa, Inc;
#4. Web 2.0 -- How to Sell More Subscriptions with Blogs and User-Contributed Content
Get both sides of the Web 2.0 opportunity -- how to harness outside bloggers to publicize your subscription offering; plus, whether adding consumer-generated content to your site will increase sub sales. Includes a never-before-presented Case Study on Blog Marketing.
Speakers: Greg Jarboe, SEO-PR and Anne Holland, MarketingSherpa, Inc.
#5. How to Use Affiliate Marketing to Extend Your Subscription Marketing Reach Online
All major ecommerce sites -- including eBay and Amazon -- rely on affiliates to bring in a substantial amount of their revenue-producing traffic. Yet, many subscription sites ignore affiliates or treat the tactic as a red-haired stepchild. Discover how sites, including ESPN, The Financial Times, The New York Times, Audible, and shockwave, use affiliate marketing to rev up subscriptions.
Presented by Peter Figueredo, CEO NETexponent LLC
#6. Search Marketing Panel: PPC & SEO for Subscription Sites in in 2007
PPC costs are up and SEO-driven organic traffic is tougher than ever. This session features practical tips for subscription marketers.
Presented by Brad Fallon, StomperNet, and Katie Davis, Director of Marketing, Citrix Online
#7. MarketingSherpa Membership: 8 Tough Lessons Learned From Our Own Launch in 2007
After a seven-year build, and countless missed launch dates, MarketingSherpa, at long last, launched Membership Services online in February 2007. Discover our own harder-than-expected lessons learned, including market research results.
Presented by Anne Holland, President, MarketingSherpa, Inc.
#8. How to Improve Email Blasts for Time-Limited Special Subscription Offers
Are you planning a big subscription marketing push centered on a particular event? Time-limited offers can be nerve-wracking because so much is at stake. You're investing a lot upfront without being able to test and roll out as carefully as you might like.
Discover how NASCAR.com marketers deployed a million emails around Talladega race weekend ... and optimized for results (tweaking the live campaign) to sell subscriptions to their audio Raceday Scanner.
Presented by Norman Miglietta, Advertising & Marketing Director, Turner Sports New Media - NASCAR.com
#9. B-to-B Panel: Selling Content to Businesses: From the Fortune 500 to Solo Entrepreneurs
Although most consumer marketing tactics for subscriptions can be applied to B-to-B sites, the reverse is not always true. That's why this year we're featuring a special B-to-B panel to address your unique challenges, including:
How to sell multimillion-dollar group accounts to the Fortune 500
How to market to tight vertical industries.
How to convince would-be entrepreneurs to pay for subscriptions.
Panelists: Tom Higgins, VP Strategic Business Development, Books24x7 Inc.; Nathan Potter, Director of Marketing, IDES - The Plastics Web(R); Mike Kane, CEO, ForeclosuresDaily.com; and Dustin Mathews, Marketing Director, ForeclosuresDaily.com
#10. How Software Companies Are Profiting By Offering Recurring Billing Services Online
Can software be content? You bet. Hundreds of software firms and ASPs, such as Symantec, now offer their solutions via online subscriptions. Discover the ins and outs of selling software online (also useful as a comprehensive basics course for content marketers):
Best practices in implementing recurring payment systems
Legal compliance and financial risk management challenges
Pricing, upgrades, cross-sells, and up
Technology and customer service ops behind successful subscription launches
Panelists: Lyn Tran, Director of Product Management - Online Platform, Symantec Corporation; and Gene Hoffman, Jr., Chairman/CEO, Vindicia, Inc.
Bonus Presentation: Online Subscriptions Entrepreneur of the Year 2007
Every year we celebrate an entrepreneur whose inspirational story shows you can start a subscription offering that succeeds online without major corporate backing. Past winners include AskTheBuilder.com and TheLadders.com. Get the behind-the-scenes story of this year's winner, Brad Fallon, CEO STomperNet who sold $12 million worth of subscriptions in 48 hours last fall.
Your Transcript is 100% money-back guaranteed
Every year for the past 6 years our Summit sells out weeks prior to the actual event. We hate to disappoint everyone who hoped to attend, so we create this transcribed version.
Then we proof the transcript carefully for technical terms and typos. And we insert the handouts and PowerPoints from each speaker so you get *all* the content they presented.
When it arrives, if the Transcript doesn't help you raise subscription sales, simply return your order for a full refund. Your risk-free purchase is 100% money-back satisfaction guaranteed.
Order Here Risk-Free
320+ pages of real life Case Studies
Price: $197
Add to Cart
Order Here Risk-Free
320+ pages of real life Case Studies
Price: $197
Add to Cart
Product Details
| Charts |
*All* slides, speeches and Q&A from 2007 Summit |
| Pub Date |
Apr 2007 |
| Publisher |
MarketingSherpa |
| Store ID |
#29926 |
About MarketingSherpa
Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is a research firm publishing benchmark data and how-to guidance for marketing professionals.
Marketers read our exclusive Case Study newsletters every week, and thousands attend our annual Summits on email, subscription sales, and b-to-b marketing.
