Selling Online Subscriptions Summit '08 Transcript + Slides

More than 200 top executives of the paid online content and subscriber services industries came to MarketingSherpa's 8th annual Selling Online Subscription Summit, May 12-13, 2008.

During those two days, they heard advanced Case Studies from subscription experts who provided detailed and practical information that's useful to even the most seasoned veterans. They also heard panel discussions on revisiting revenue strategies to support changing business models and Web 2.0 strategies for acquisition and retention.

Transcripts and accompanying slides of these sessions are now available.

Industry Leaders Offer Case Studies On Raising Online Subscription Sales and Revenues

• Subscription Business Forecasting: Developing a Comprehensive Model for Sustained Growth - Jesse Lipson, President, ShareFile


• Landing Page Optimization Case Studies - Dr. Flint McGlaughlin, Director, MECLABS


• Take a Look Inside: Building Your Subscription Base Through Segmentation and Usability - Kate O'Neill, Director of Customer Experience & Product Development, Magazines.com


• Keep Them Wanting More: Maximizing Customer Lifetime Value Through Strategic Offer Development and Delivery - Michael McCurdy, Director CRM, The Ladders.com, Leslie Semegran, Director Online Marketing, The Ladders.com


• The Economy of Paid Search: When and How to Use It for Maximum Effect - John Eggleton, VP Marketing, AmericanGreetings.com


• A/B Testing Case Study - Joe Miller, Senior VP Consumer Sales & Marketing, Encyclopaedia Britannica Inc.


• Online Subscriptions Entrepreneur of the Year 2008 - Paul Allen, CEO, FamilyLink.com


• Moving From Paper to Online: How ThomasNet Reinvented Itself After 100 Years - Linda Rigano, ThomasNet; Jerome Shaver, ThomasNet


• Subscription Offer Strategy, Part 1: Creating Messaging that Resonates - Aaric Eisenstein, Senior VP Publishing, Stratfor


• Subscription Offer Strategy, Part 2: Going Viral - Andrew Erlichson, CEO, Phanfare Inc


• The Payments Minefield: A Strategy for Success in a Softening Economy - Paul Larsen , Payments & Operations Consultant

The Latest Research From MarketingSherpa On The Paid Online Content and Subscriber Services Industries

• New Paid Content Marketing Research: Stats on What Works - Stefan Tornquist, Research Director, MarketingSherpa

Panels Discussions From Industry Experts

• Revisiting Subscription Revenue Strategies to Support Changing Business Models - Marybeth Gavin, Sr. Manager Acquisition Marketing, Hoover’s Inc.; John Boris, Vice President Marketing, Zagat Survey. Moderated by: Sean Donahue, Senior Reporter B-to-B Marketing, MarketingSherpa LLC.


• Web 2.0 Strategies for Acquisition & Retention - Jamie Steven, Sr. Marketing Manager Rhapsody, Ecommerce Marketing, Rhapsody; Oz Sultan, The Economist. Moderated by: Greg Jarboe, President & Co-Founder, SEO-PR.


• A Look Ahead: Tools and Strategies to Maximize Conversion and Retention Rates. Moderated by: Sean Donahue, Senior Reporter B-to-B Marketing, MarketingSherpa LLC.

Bonus Session

• Landing Page Optimization Methodology: An Exclusive Preview - Dr. Flint McGlaughlin, Director, MECLABS

Selling Online Subscriptions Summit '09