MarketingSherpa Webinar Training - Email @utoresponder Series

Transactional email might be the most common form of email, other than email used for personal correspondence. Because transactional email is more likely to be opened and acted upon, it’s not only important that your transactional email makes it past spam filters, it’s also an opportunity for you further solidify your relationship with your customer.

MarketingSherpa Webinar Training "Transactional Email" (March 3, 2 – 3:00 p.m. EST) is the last training of the Email @utoresponder Series. During this one hour webinar B–to–B and Consumer marketers will learn:

• Important legal and marketing definitions of transactional email
• Why transactional email is so important
• How to optimize transactional email deliverability
• Traditional and non–traditional types of transactional email
• 5 steps to implementing or improving your transactional email campaign
• 6 tips for transactional email success, including segmentation, messaging and additional promotion

Transactional email garners open and click rates that are generally double the open and click rates you get with other types of email. Find out how you can transform the untapped transactional email into a marketing opportunity.

Sign Up for Transactional Email (On Demand Only)

$97

Trained by MarketingSherpa’s Email Marketing Experts

Stefan Tornquist, Research Director, MarketingSherpa – Stefan Tornquist directs MarketingSherpa’s team of researchers into many areas of marketing, producing a variety of reports, benchmarks and data points throughout the year. He is the lead researcher in its Email Marketing practice area, and has been lead writer in Email Marketing Benchmark Guide for the past several years.

Carol Meinhart, Strategic Development Director, MarketingSherpa – Carol Meinhart directs strategic planning and internal market research for MarketingSherpa. A veteran marketer in industries as diverse as publishing, insurance, membership and event/conference management, she is the lead author of the soon–to–be released MarketingSherpa Email Marketing Handbook.

Part 3 of Three–Part Series

Webinar Training "Transactional Email" is the second training in MarketingSherpa’s Email @utoresponder Series.

• Welcome Autoresponders (Now available On Demand only) – Learn More
• Triggered Email (Now Available On Demand only) – Learn More

MarketingSherpa’s Email Autoresponder Series, is a three–part webinar training for email marketers who want to take advantage of:

• The Honeymoon Effect – You have a brief window of opportunity. Make sure you create a lasting relationship.
• Maximizing Relevance – Automated campaigns are a great ways to exploit database segmentation.
• High Efficiency – When done right, autoresponders can get you great results while providing relief for overworked marketing department.
• Competitive Edge – Responding immediately to your customer’s pain points establishes brand loyalty that’s hard for competitors to overcome.
• Proven Results – We have Case Studies that show autoresponder messages create increased customer lifetime value.

Bonus – Special Training Guide: ‘Transactional Email’

As an attendee you receive after the training a PDF copy of the special training guide ‘Transactional Email.’ This is an excerpt from MarketingSherpa’s ‘Best Practivces in Email Marketing Handbook’ (Available March 15). In this guide you’ll get information on:

• Transactional Email: The Top 3 FAQ:
• What is Transactional Email?
• Why is Transactional Email So Important?
• What is the difference between Transactional Email, and other forms of Autoresponders?
• Marketplace Acceptance: A brief history
• Types of Transactional Email
• The 5 Steps to Implementing or Improving Your Transactional Email Campaigns
• 6 Tips for Transactional Email Success

Each webinar training lasts one hour, from 2:00 – 3:00 p.m. (EST)

The cost for one webinar training is $97.00, and for all three the cost is $197.00.

Sign Up for Complete Autoresponder Series	$197
Download Welcome Autoresponders (On Demand Only)	$97
Sign Up for Triggered Emails (On Demand Only)	$97
Sign Up for Transactional Email (On Demand Only)	$97