MarketingSherpa Webinar Training - Email @utoresponder Series

Automated triggered emails offer marketers an effective way to maximize the relevance of their messages. When used thoughtfully, they are great ways to exploit database segmentation. And when thought of as a series, they can be used for upselling, cross–selling and "next selling."

MarketingSherpa Webinar Training "Triggered Emails" (February 24, 2 – 3:00 p.m. EST) is the second training of the Email @utoresponder Series. During this one hour webinar for B–to–B and Consumer marketers, you’ll learn:

• 6 tips for triggered email creative
• 7 ways to market with triggered email, including:
1. Abandoned cart
2. Abandoned forms
3. Abandoned clicks or abandoned web site
4. Lead Nurturing
5. Pre–and–post–purchase triggered email
6. Upsells, cross–sells, and "next sells"
7. Renewals

Throughout the training, all strategies are supported by real–life Case Studies.

Sign Up for Tiggered Emails (On Demand Only)

$97

Trained by MarketingSherpa’s Email Marketing Experts

Stefan Tornquist, Research Director, MarketingSherpa – Stefan Tornquist directs MarketingSherpa’s team of researchers into many areas of marketing, producing a variety of reports, benchmarks and data points throughout the year. He is the lead researcher in its Email Marketing practice area, and has been lead writer in Email Marketing Benchmark Guide for the past several years.

Carol Meinhart, Strategic Development Director, MarketingSherpa – Carol Meinhart directs strategic planning and internal market research for MarketingSherpa. A veteran marketer in industries as diverse as publishing, insurance, membership and event/conference management, she is the lead author of the soon–to–be released MarketingSherpa Email Marketing Handbook.

Part 2 of Three–Part Series

Webinar Training "Triggered Emails" is the second training in MarketingSherpa’s Email @utoresponder Series.

• Welcome Autoresponders (Now available On Demand only) Learn More
• Transactional Email (On Demand Only) – Learn More

MarketingSherpa’s Email Autoresponder Series, is a three–part webinar training for email marketers who want to take advantage of:

• The Honeymoon Effect – You have a brief window of opportunity. Make sure you create a lasting relationship.
• Maximizing Relevance – Automated campaigns are a great ways to exploit database segmentation.
• High Efficiency – When done right, autoresponders can get you great results while providing relief for overworked marketing department.
• Competitive Edge – Responding immediately to your customer’s pain points establishes brand loyalty that’s hard for competitors to overcome.
• Proven Results – We have Case Studies that show autoresponder messages create increased customer lifetime value.

Bonus – Special Training Guide: ‘Triggered Emails’

As an attendee you receive after the training a PDF copy of the special training guide ‘Triggered Emails.’ This is an excerpt from MarketingSherpa’s ‘Best Practices in Email Marketing Handbook’ (Available March 15). In this guide you’ll get information on:

• Autoresponder Email Management
• 6 Tips for Triggered Email Creative
• The 7 Ways to Market With Triggered Email
1. Abandoned Shopping Cart
2. Abandoned Form
3. Abandoned Click or Web Site
4. Lead Nurturance
5. Pre– and Post–Purchase
6. Renewals
7. Dormancy and Activation

Each webinar training lasts one hour, from 2:00 – 3:00 p.m. (EST)

The cost for one webinar training is $97.00, and for all three the cost is $197.00.

Sign Up for Complete Autoresponder Series	$197
Download Welcome Autoresponders (On Demand Only)	$97
Sign Up for Triggered Emails (On Demand Only)	$97
Sign Up for Transactional Email (On Demand Only)	$97