First-Ever Guide for the Changing Video Marketing Landscape

Inspired by the explosion in video formats and venues MarketingSherpa first-ever "Marketing With Video Report: Online, TV & Mobile" provides you with practical data and how-to guidance in the rapidly changing video marketing landscape.


Whether you are a publisher of video, a company that advertises on video platforms, or are interested in mass or niche marketing, the Marketing With Video Report answers these critical questions and more:

Advertisers � Should you be pushing hard to use video and if so, how? Just as important, how do you get the biggest impact from the fewest impressions and lowest expense?

Publishers � What are the best ways to monetize video without negatively affecting traffic and user experience? What amount of advertising will the market bear?

Media Buyers � From old hands to newbies, what do you need to know about the next wave of video advertising across the �four screens� of film, television, the Internet and mobile?

Viral and Mobile Marketers � What are the important intersections between video, viral and mobile? What�s possible today and what do you need to know tomorrow?

This comprehensive Report is for large, medium and small B2B and consumer companies that use video to market on:

Network or Cable TV - Websites - Video sites (like YouTube) - Mobile platforms -Viral Infomercials - Video On Demand - DVD

New Research Findings

The "Marketing With Video Report: Online, TV & Mobile" analyzed information from 1,083 marketers who answered our comprehensive survey along with data from Nielson, IAG, Comscore, Quantcast, Dynamic Logic/Millward Brown, Rentrak, Unruly Media, and TubeMogul. We cover all forms of video, their similarities and differences, focusing on ROI so you can use the right video tactics to match your strategic goals. Find out:

1. How the video landscape (and especially the ad-supported video landscape) is changing, and what this mean for marketers.
2. What marketers need to know about video production in a digital, multi-channel environment.
3. How digital distribution, behavioral ad-serving, and online media buying are making video more accountable.
4. How publishers and content producers are monetizing video content.
5. How to create video content that effectively and efficiently addresses specific marketing goals.
6. How accountability and analytics are completely changing.
7. How brands, big and small, are trying to crack the nut of viral video while self-producing and self-distributing video online. There is a huge shift in what�s possible for video marketing, as smaller companies can now compete.

What�s New with Mobile Video

If you want to use video to reach people who are using their mobile devices for more reasons, here are some of the questions we answer:

How much time are consumers spending watching mobile video?

What kinds of video content work best on mobile platforms?

Where do people watch mobile video?

Who is the mobile video audience?

In-depth Interviews, Practical Tips & Special Report

Throughout the "MarketingSherpa Marketing With Video Report: Online, TV & Mobile" you�ll find:

Interviews with high level executives from Ogilvy & Mather, Hulu, Joost, Brightroll, Havoc TV, Creative Bubble, and Tremor Media.

How to tips on making effective TV commercial, TV buying for different targeting strategies, and segmentation of video.

Special reports with Case Studies on ways to increase relevance through personalization and segmentation, effective branding and direct response, and creating video campaigns for cross media viewing.

Video Business Benchmarks

There is a shift in what�s possible for video marketing. On and off-line, video experimentation is pervasive. The "MarketingSherpa Marketing With Video Report: Online, TV & Mobile" provides data supported information on

• Video Usage - The different types of video marketing, the changes in usage, different platforms and creative in relation to budget.
• Media Spending � Who�s spending on what and why. Plus the projection on media spending on online video
• Outsourcing - As the video becomes more specialized, find the right mix of outsourcing and in-house production

Effective Video Marketing Strategies

Developing effective marketing strategies often means asking the right questions. Here are ten that we answer:

1. Which video tactics work best for which marketing strategies?
2. How important is interaction in video marketing and how effective is online video to drive response?
3. What are the most pressing problems for marketers using video?
4. How much time are consumers watching mobile video and what�s the best format?
5. What will ad supported video look like 10 years from now?
6. Where is ad placement best for boosting unaided awareness?
7. What do marketers think about in-banner vs. in-stream video?
8. Why are marketers adding video to their websites or someone else�s site?
9. What makes for a successful Viral campaign?
10. What are the basic and advanced SEO strategies for video discovery?

Video Testing, Research & Analytics

There are a lot of ways to pre-test your advertising such as copy testing, small-budget in-market tests, focus-groups, or, as with most things digital, new free ways to find free research insights. Find out what kinds of testing are most effective and what kinds of metrics are being used.