MarketingSherpa Toolkit– “How to Viral Market”

Practical Step-by-Step Training Backed by Real–Life Consumer and B–to–B Examples

Successful viral marketing campaigns begin with good planning. But there’s the one constant that defines viral marketing — unpredictability — and it’s that one constant that makes viral more self–sustaining than other tactics. Viral has the potential to explode in a hurry, reaching a lot of people in a small amount of time — something few other marketing avenues can promise.

MarketingSherpa’s Toolkit:“How to Viral Market” is B-to-B and consumer marketers who want to:

• Use viral marketing to increase their brand awareness or feed their sales funnel with leads.
• Run a campaign on a shoe–string budget
• Decide if viral marketing would work for them
• Sell the concept of viral marketing to their boss
• Hit the ground running with a viral marketing campaign

MarketingSherpa Toolkit “How to Viral Market”

With the toolkit you’ll have 75 pages of practical step–by–step guidelines, Case Studies, and charts, spreadsheets, checklists, and timelines. Included in the kit:

• Viral on a shoestring: Six steps to help you develop a low cost formula to launch your own viral video.
• Budgeting: Seven key elements to consider when budgeting.
• Office Politics: Nine useful measurements that can prove viral marketing’s value and help you set strategy.
• Best and Worst Viral Tactics.
• 16 Cases Studies. Chosen to demonstrate how different viral tactics succeeded in different industries.

Upsides and Downsides

With our Viral Marketing toolkit you’ll be able to weigh the benefits against the drawbacks, and decide whether a viral campaign will work for you or not.

While a viral campaign often seems to spring up from out of nowhere, that doesn’t mean it happens all by itself. There is planning – usually lots of planning – involved.

This toolkit will help you:

• Establish your goals
• Develop your strategy
• Measure your success
• Determine the best time and situation
• Plan and execute your campaign

Popular Viral Tactics

We break down 8 viral tactics that get good results, in terms of basics, expense, difficulty and how to measure their success. We back up these tactics with Case Studies that show how these tactics have succeeded.

Tools and Lists

“How to Viral Market” provides you with practical tools to help you plan and execute your viral marketing campaign. These include:

• Persona Creation Chart
• Widget Cheat Sheet
• Making a Viral Video Checklist
• Viral Campaign Expense Spreadsheet
• Viral Marketing Planning Flowchart
• Results Reporting/Tracking Chart

Viral Works For Consumer And B–To–B Marketing

Anyone can use viral marketing successfully, but there are specific areas where this tactic can be an especially good fit.

• B–to–B — Many B–to–B marketers have successfully incorporated viral tactics.
• Consumer packaged goods – Viral games, toys, CDs, cars and other consumer goods.
• Restaurant/hospitality — Many have offered fun and games — and loyalty.
• Nonprofits/charities — Viral is a valuable way to raise awareness for their causes.
• Ecommerce — Many websites have jumped on the viral bandwagon in a big way.
• Online content providers — They complement their offline efforts with viral elements.