MarketingSherpa’s Toolkit - How To Produce A Webinar Program

Establish Valuable Reputation For Your Webinars

Webinars are a staple of a modern marketing campaign. Often referred to as Web conferences or webcasts, they are the second most popular lead-generation offer in business-to-business technology marketing this year, second only to white papers.

Marketing Sherpa’s Toolkit “How to Produce a Webinar Program” provides you with the tools you need to plan and implement a successful webinar program.

This kit give you practical training on how to identify your goal, plan your approach, establish your costs, determine your content, choose your speakers, and promote and evaluate your webinar.

Tech 101
Some marketers can be intimidated by the prospect of holding a webinar because of some of the technical challenges. Fear not. Webinars are easier than you think.

We’ll show you what you need to know, where to get help if you need it and what options are available to you.

Choosing and Preparing Your Speakers
Your webinar is only as good as the speakers involved in it.  “How To Produce A Webinar Program” will help you:

• Determine where to get your speakers - in-house, outside or webinar pros
• Prepare your speakers to ensure greater success
• Evaluate your speakers after the event

Costs
When planning your webinar, cost is an important consideration. Your budget will help you determine how big and bold your webinar can be and how many participants you can allow.

This practical toolkit will help you plan your costs. In addition to providing you with what your basic and extra costs can be, you’ll also get webinar calculators that you can use to determine real-life:

• Flat fee costs
• Per person/per minute plan
• Total annual cost

Promoting Your Webinar
You may be planning the greatest webinar the Web has ever seen, but it won’t help you reach your goals if nobody knows about it.

Promoting your webinar must be a key component of your planning. In our Webinar kit you’ll get six strategies to help you successfully promote your webinars.

You’ll also get a primer on how to set up a registration page. Sometimes called a landing page, the registration page can make or break your webinar. We’ll give you tips on how to create an effective registration page, along with some creative samples.

Choosing a Vendor
When choosing a vendor, you basically need to consider two factors: price and capabilities.

You’ll get the key questions you need to ask potential vendors. You also get a list of established vendors.

Timeline, Checklist and Creative Samples
Our toolkit “How To Produce A Webinar Program” comes with a webinar timeline and checklist to help your planning and implementation.

You also get creative samples that you can use as templates for your webinars, plus a glossary of terms.