MarketingSherpa Webinar Training - Email @utoresponder Series

The Welcome Autoresponder is the first automatic email sent to new list opt–ins. When done right, the welcome series will get opened, read, and acted on, more than almost any other type of email campaign.

MarketingSherpa Webinar Training "Welcome Autoresponders" (On Demand Only) is the first training of the Email @utoresponder Series. During this one hour webinar you will learn B–to–B and Consumer welcome series strategies that include:

• Double Opt–in and Single Opt–in Welcomes
• Working with an ESP
• Optimizing the number of efforts and timing
• Handling registration, co–registration and purchased subscribers
• Conducting a welcome message timing audit
• Getting you welcome message forwards

You will also be given testing and creative tips, plus 8 ideas on how to convert your opt–in subscriber into a fan.

Download Welcome Autoresponders (On Demand Only)

$97

Trained by MarketingSherpa’s Email Marketing Experts

Stefan Tornquist, Research Director, MarketingSherpa – Stefan Tornquist directs MarketingSherpa’s team of researchers into many areas of marketing, producing a variety of reports, benchmarks and data points throughout the year. He is the lead researcher in its Email Marketing practice area, and has been lead writer in Email Marketing Benchmark Guide for the past several years.

Carol Meinhart, Strategic Development Director, MarketingSherpa – Carol Meinhart directs strategic planning and internal market research for MarketingSherpa. A veteran marketer in industries as diverse as publishing, insurance, membership and event/conference management, she is the lead author of the soon–to–be released MarketingSherpa Email Marketing Handbook.

Part One of Three–Part Series

Webinar Training "Welcome Autoresponders" is the first training in MarketingSherpa’s Email @utoresponder Series.

The other two are:

• Triggered Emails (On Demand Only) – Learn More
• Transactional Email (On Demand Only) – Learn More

MarketingSherpa’s Email Autoresponder Series, is a three–part webinar training for email marketers who want to take advantage of:

• The Honeymoon Effect – You have a brief window of opportunity. Make sure you create a lasting relationship.
• Maximizing Relevance – Automated campaigns are a great ways to exploit database segmentation.
• High Efficiency – When done right, autoresponders can get you great results while providing relief for overworked marketing department.
• Competitive Edge – Responding immediately to your customer’s pain points establishes brand loyalty that’s hard for competitors to overcome.
• Proven Results – We have Case Studies that show autoresponder messages create increased customer lifetime value.

Each webinar training lasts one hour, from 2:00 – 3:00 p.m. (EST)

The cost for one webinar training is $97.00, and for all three the cost is $197.00.

Sign Up for Complete Autoresponder Series	$197
Download Welcome Autoresponders (On Demand Only)	$97
Sign Up for Triggered Emails (On Demand Only)	$97
Sign Up for Transactional Email (On Demand Only)	$97